The virtual studio comprises of one continuous, huge curved LED wall of 5,5m. “I’m very pleased that a project of this scale kicks off in Germany, especially now, when the whole entertainment industry is suffering from the COVID-19 measures”. “With short communication lines and extensive knowledge of the German market, this project has both been rewarding and fun to work on”, comments Erik Baum. With ROE Visual’s sales representative Erik Baum based in Germany, the contact was easily established. This interest in a virtual studio environment for an extended period, opened doors to look into the actual investments needed and parties to involve in the implementation and execution of the work involved.Īppointed to supply the LED screens and further technical infrastructure Fournell turned to ROE Visual to provide the screens for this project. The virtual studio could be employed at least till September 2021, encompassing the date of the annual car show, normally planned at this time. 'With over 70 million pixels at work, excellent support before and during installation and setup is crucial' The decisive factor being the Expo Munich providing a 10.000 sqm venue to build the virtual environment. The Expo Munich fortified its interest, based on feedback from several of its clients, some of which from the automotive industry, and continued the conversation with TFN. ROE Visual LED screens are increasingly used to create large, visual displays for these types of events, due to their perfect on-site as well as on-camera performance.Įarly April, TFN set out to present their format to several interested parties, after which they were contacted by the Expo Munich.

Trying to find alternative platforms for tradeshows and live events while the COVID-19 restrictions are in place for large scale events, companies are offering inventive solutions that involve a mix of live presentation with virtual audiences, so-called hybrid events.

ROE Visual is selected as a preferred partner to provide all LED screens for the installation of a huge virtual studio in the Expo Munich, a concept by ACHT and NSYNK, realized by TFN incorporation with Fournell.

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